In-Game Advertising Goes Mobile
March 22nd, 2006 | by amarfresh |It works in the console and pc market, so why not put in-game ads on your mobile?
Expect in the near future to see a rising interest for mobile in-game advertising and with new technology such as a new multimedia devices featuring excellent processor performance, display technology or 3G surround sound, in-game advertising can now be displayed to a very high quality. Today, many millions of handsets including games are being sold, and consequently consumers will see virtual billboards appearing in football stadiums in mobile games. In certain mobile games users of BenQ Mobile handsets will find well-known lifestyle brands and products.
Personally, I think we can also expect to see advergames. That is to say, games which are provided to users as advertisements (for free?). Ringtones and wallpapers have been used by Britney and Coke as freebies; the same will happen for games as well.